Videographers have upped their game. The quality and the video editing only keep getting better and better as time passes. And as technology keeps advancing, so does the quality of the videos.
There’s a high probability that someone is watching a video while they’re on the internet instead of anything else. Videos are the most accessible and popular type of content to consume because:
- It’s much easier to watch a video about a photo editing technique rather than read about it, and
- Communication and engagement with an audience are done most effectively and efficiently via this medium.
So if at all you’re looking to create a professional-looking video for any purpose, here is an excellent list of tips and best practices that will help you improve the quality and engagement of your videos.
Creating a polished and professional-looking video doesn’t mean spending on expensive videography equipment and filmmaking workshops. Instead, to become a good videographer, you need to pay attention to a few essential details that are not always apparent at first and practice your craft. It doesn’t matter if you are shooting a high-end production or simply creating a vlog that your viewers will love to watch; these tips will help.
The tips and techniques shared here are timeless, and you can use them when you decide to pursue a career in videography or become a cinematographer or a filmmaker. The tips below will help you produce more professional-looking videos that will impress your audience and help you realize your potential as a filmmaker, and discover your style.
- The lighting
It would be best to make lighting one of your top priorities during filming, as it dramatically impacts the quality of your finished video. If you don’t use adequately enough placed light, even if your video is fantastic in every other way, your video will probably look amateurish.
The sun is the best and cheapest light source you will ever find for a video. However, when filming with natural light, it is best to capture the footage in the morning or evening when the light is soft. In the middle of the day, straight overhead light can cast harsh shadows on your subjects; diffused light can make them appear more attractive in the mornings and evenings. When you must shoot during the day, try to do so on a cloudy day, or find a shady area to ensure soft lighting.
- The background
Make sure you choose your background for filming carefully; nothing looks less professional than a messy or distracting backdrop.
Solid-colored backgrounds are an easy way to give your video clips a professional look. There are many options for backdrops, from a wall to a bedsheet to large sheets of paper. You should keep your subject several feet away from the backdrop so as not to cast shadows.
- The Software
With the right editing software, you can easily take raw footage and turn it into something unforgettable. Of course, there are some more straightforward tools like iMovie or more professional options, including Final Cut Pro and Adobe Premiere Pro.
Some vital features to pay attention to while choosing a video editor include the ability to add text to video, to trim and crop videos, add scene transitions, change the aspect ratio, add filters and overlays to a video, and an editor that has a library of stock videos and sounds.